Today in Studio Impression we talked about branding and logos to get us in tune with the the studio identity part of our first brief. Each student will have to come up with an identity proposal for the Studio Impression.
Today we looked at examples from successful brands. Their logos stand out, and they are unique and easily remembered. Like Apple or Nike fir example. They have established such a strong image that they don’t even need to use their logotype with the logomark anymore. Also simplicity is an important thing to think about along with how the logo works in black and white vs. color.
What I found really interesting was the history of logos. I had never thought about it before. I learned that logos go back to the times when people couldn’t read, so instead of a pub name they used a simple icon to symbolize the name. E.g. a picture of a read lion – people were able to interpret the picture and knew that the pub was called the Red Lion pub. I found it intriguing to hear that. Of course, it makes sense!
Another interesting thing was looking at the evolution of the Penguin Books logo. I didn’t think that logos really change. I thought that they are what they are and that’s it. But they do change over the years and the Penguin Books for example has had countless different variations of their logo.
In total, the lesson was very helpful thinking about the identity proposal that we are tasked with. I have now a better understanding of the world of logos and the aspects you must consider.